Web3 has permanently changed how marketing works
The world of marketing undergoes a transformative shift as Web3 emerges, bringing decentralized ecosystems and community-driven strategies to the forefront. My journey into Web3 marketing officially began when I joined ConsenSys as chief marketing officer in 2016, where I built the first Web3 marketing team and helped bring Ethereum as well as the ConsenSys brand and many early Ethereum-based tools and applications to market. During my time at ConsenSys, our marketing team played a pivotal role in shaping the narrative around blockchain and crypto adoption globally, engaging enterprises, governments, developers and end users. I then founded Serotonin — a Web3 native marketing and product studio — to multiply the impact of the Web3 marketing best practices we had developed by expanding beyond the ConsenSys ecosystem. I recently had the chance to be a part of Cointelegraph’s Accelerator program as a mentor on Web3 marketing. My goal in speaking with the startups in the accelerator, as w...