DeFI News by Thebittimes.Com

Over the past several years, crypto marketing teams have been vying for the eyes of millions of sports fans through sponsorship deals with some of the world’s most popular clubs, teams, and franchises. These firms have paid millions to rename arenas, display their branding front and center during tournaments, and take up valuable real estate on shirts, jerseys, and merchandise. And, needless to say, they’ve launched way too many tokens. The burgeoning relationship between crypto and sport shouldn’t come as a surprise. After all, top-level sport gives sponsors access to a global audience of literally billions of people who they know will be watching week in, week out. On the other side, many of these partnerships give this audience the opportunity to engage with their club, team, or favorite players. It appears to be a match made in heaven. Of course, things don’t always work out — see the collapse of FTX after inking numerous sponsorship deals, or th...

In a saturated Web3 game market, a new model suggests industry players must go beyond tokenizing Web2 elements. In a crowded Web3 gaming market vying for adoption, a fresh approach suggests that industry players must surpass mere tokenization of Web2 elements. The joy of playing video games began in the 1950s on large, analog computers. Since then, video games have become more accessible than ever before. German online platform Statistia, which specializes in data collection and visualization, reports that 27% of survey respondents in the United States spend 1 to 5 hours a week playing games, while 11% spend 11 to 15 hours. While critics are quick to point out how much time people waste playing games, gaming has many cognitive benefits in moderation, according to the Economic Times. These benefits are hard to quantify when gamers don’t truly own their progress or have anything tangible to show for their efforts. These games typically exist on centralized platforms, where one party, t...