DeFI News by Thebittimes.Com

The world of marketing undergoes a transformative shift as Web3 emerges, bringing decentralized ecosystems and community-driven strategies to the forefront. My journey into Web3 marketing officially began when I joined ConsenSys as chief marketing officer in 2016, where I built the first Web3 marketing team and helped bring Ethereum as well as the ConsenSys brand and many early Ethereum-based tools and applications to market. During my time at ConsenSys, our marketing team played a pivotal role in shaping the narrative around blockchain and crypto adoption globally, engaging enterprises, governments, developers and end users. I then founded Serotonin — a Web3 native marketing and product studio — to multiply the impact of the Web3 marketing best practices we had developed by expanding beyond the ConsenSys ecosystem. I recently had the chance to be a part of Cointelegraph’s Accelerator program as a mentor on Web3 marketing. My goal in speaking with the startups in the accelerator, as w...

Over the last few months, the globe has witnessed either mass layoffs or increased resignations. This trend seems to be persisting. While Elon Musk was under fire for eliminating nearly half of the jobs at Twitter, Meta may soon experience similar reception. Social media giant Meta was reportedly preparing for “large-scale layoffs” this week. A recent report by Wall Street Journal noted that thousands of employees could lose their jobs. Several have been speculating that the firm’s Reality Labs division will likely lose several members. It should be noted that this division endured a loss of about $3.7 billion during the third quarter of 2022. The current workforce of Meta stands at around 87,000 across several divisions. The upcoming layoffs would be the organization’s first significant headcount cutbacks in its 18-year history. In addition to this, Mark Zuckerberg, the Chief Executive hinted at this occurrence during the third quarter earnings call. He said, ...